A woman-founded, women operated company with the sole purpose to invigorate the WOC experience with ease and healing. From her business life, to her personal life and into family and friends, Her Own Lane shares celestial and ancient knowledge, real-life tools and relatable resources to achieve a life of wholeness that she desires.
Through digital events, multiple healing modalities, workshops, one-on-ones, products and digital downloads, Her Own Lane branches in two sectors; Business and Personal, both with the foundational focus of healing and ease.
It’s possible to unsubscribe from the hustle-hard mentality, without sacrificing your goals & outcomes. It’s possible to have more time for yourself and cultivate more joy, peace, freedom and love--Her Own Lane shows her how.
Our Story
Founded in 2014, Her Own Lane was created out of necessity. As women of color, we noticed some brands didn’t know how to talk to us, media wasn’t portraying us accurately and because of circumstances, some of us lacked financial literacy, knowledge on how to be successful, and something so simple, yet profound, like how to break limiting mindsets.
Her Own Lane was created to fill that gap.
We’re proud to be creatives, change-makers, entrepreneurs, business owners and simply multi-faceted women. By opening our bank of knowledge and resources, and partnering with other experts, we’re helping to equip the new gatekeepers and leaders.
ABOUT OUR FOUNDER
Beginning her journey in Los Angeles radio in 2007, a passionate and curious Nicole Garcia dove deep in every facet of the entertainment world to discover where to anchor her career. From assistant, to street team, to on-air talent at Power 106 and 97.7 KRCK, her mission was to excel in every position that came her way until she found a calling that excited her most -- social media.
At the height of Twitter and Instagram, Nicole (then known as Nicky G) used her intrigue to become exceptionally savvy with the online platforms, which led her to execute digital campaign strategies for Sway Calloway, Island Records, AT&T, Doritos, ADIDAS, Revolt TV and more.
In 2019, with over 10 years of experience under her belt, she launched her own creative digital marketing and creative agency, Victory House Agency, to create cultural and generational impact for various brands.
Fueling an even deeper purpose, Nicole is now a Second Degree Reiki Practitioner and also the founder of Her Own Lane, an online destination to invigorate healing and ease into the WOC experience.
